charity: Redefined

Welcome to the Ten Percent Foundation, a new way of charitable giving

 We make no money
We charge no fees
We donate directly to carefully vetted projects in the UK and Africa


Who we are?

10% to charity

The 10% Principle - keep 90% of net profits and give away 10%.


Who do we donate to?

the campaign

The Ten Percent Campaign aims to encourage other businesses to donate up to 10% of their net profits to charity.

Why the Ten Percent Foundation?

Find out all about us. Click here for our FAQ

Donated since 2000
£ 0

donation updates

We post any letters from charities we receive, thanking us for our donations, and you can see them in our news and articles section. We also write about the industry of charity, philanthropy and anything else we can think of.